“Heroes” And “Villains” Unite As Proper Villains Joins Hero Collective

Proper Villains, a boutique agency focused on luxury, lifestyle, and craft brands, becomes the latest agency to join the Hero Collective. As a creative digital agency, Proper Villains’ commitment to excellence is matched only by their obsession with media and data analytics. Through campaigns led by data-driven insights, Proper Villains has been able to bring a level of perfection that even the biggest agencies can’t replicate. Previous clients include sound pioneers Bang & Olufsen and iconic fashion designer Vera Wang.

Led by CEO Michael Jacobs, who was leading the industry in understanding e-commerce before the term was even coined, is joined by managing partners who are best in class at the intersection of design and technology.

Said Proper Villains CEO Michael Jacobs, “I joined Hero Collective because the old agency model just doesn’t work – for my clients, for me, or for my team. In this day and age of Internet speed, reach and demand, teams need to be dynamic and efficient. But sometimes deeper resources are also critical. Hero Collective offers the best of all worlds – the chance to work in nimble teams doing cutting-edge work, but still collaborate with a larger set of talents that can expand our capabilities.”