Hero Collective Names Tru Pettigrew, President of Hero Collective

Hero Collective names Tru Pettigrew, President of Hero Collective.  

Tru is considered one of the country’s foremost experts on Millennials.  He is an author, award-winning marketing executive, inspirational & motivational speaker, and successful entrepreneur.  Tru’s primary areas of expertise include Millennial Insights, Leadership Development and Innovation Strategies.

Tru’s background and experience also include co-founding qualitative research agency Y-Access, and Millennial & Lifestyle marketing businesses Alloy Access and Octagon Access respectively.

Tru has been featured in such prominent publications as The New York Times, USA Today, The Boston Globe and Fortune Magazine for his marketing expertise. 

Some of the brands for which Tru has developed successful and award winning programs and campaigns for include LVMH brands Moet, Hennessy and Belvedere. He has also provided his marketing and insights expertise to brands such as BMW, Nike, Heineken, Givaudan and Maybelline just to name a few.

Tru has built a reputation for helping brands tap into their brand essence in a way that is unique to their brand’s intersection point with consumers, to deliver high quality, premium experiences that resonate with their target audiences. 

Tru offers a distinct ability to convert insight to foresight in a way that helps brands to not only connect with audiences where they are, but to also meet them where they are going. 

His highly anticipated book, Millennnials Revealed was released on October 1, 2015 with overwhelming positive response and feedback from thought leaders across the country.