Author: Jeremy Geller

Watch How We're Building the Agency Model of the Future

The current agency model is outdated and broken. Hero Collective was founded on the basis that big agencies don’t have a monopoly on big ideas. By building a global network of small agencies, we can tap into the energy and innovation that drives small business. Watch the video below and get ready for the agency model of the future.

Hero Collective – The Agency Model of the Future


Adweek: How Hero Is Looking to Challenge the Holding Company Model

“For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo. Hero Group, a small New York shop, wanted to find a way to help itself and others its size score big clients, so it formed the Hero Collective, a carefully selected group of agencies from different disciplines.

‘We think the agency model of the future is a collection of small ones who have varied skill sets that can work collaboratively without necessarily adhering to some of the bureaucracy that governs quarterly economic earning targets that somewhat stifle creativity and objectivity when it comes to bringing the best ideas forward,’ Hero Group CEO Joseph Anthony said.”

Check out the full piece over at AdWeek

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