Agencies With

Big Ideas

About Us

Hero Collective is a network of boutique size agencies and small businesses, specializing in targeting Millennial and Generation Z.  We have come together to prove that big agencies don’t have a monopoly on big ideas. We are a network of best-in-class advisors, researchers, thought leaders, creatives, digital practitioners, and industrial innovators that have come together to create insights and ideas that drive economic impact and social impact for the business world and society overall.  

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Our Network

What makes Hero Collective unique is our highly curated, global network of independently owned small businesses, agencies and start ups across industries spanning from: marketing, design, technology, media, production, research, communications, entertainment and more.  We use this network as a resource to help introduce and execute innovative ideas and solutions for our brand partners. 

Our Mission

Our mission is to help private sector companies invest in initiatives executed by our network of small businesses that drive business results while simultaneously having a positive impact on society. We strive to help our brand partners and clients blur the lines between making a profit and making a difference.


Areas of Focus

Clean Energy

Arts & Culture
Disaster Relief

Our Team


Joe Anthony


Joseph Anthony, is a career marketing entrepreneur, visionary and champion of all things independent. Anthony founded Hero Collective as a platform to help big business with insights, ideas and access to innovators.


Tru Pettigrew


Tru is an award winning marketing executive, published author, inspirational speaker and considered one of the foremost authorities on Millennials in the country. Tru, manages day to day operations and overall business development for Hero Collective.


Mike Jacobs

Head of Data Science

Mike is an online marketing pioneer who has managed hundreds of millions of dollars in ad spend across every digital channel for dozens of big brands. Mike leads all data analytics and science for Hero Collective.